Nothing will ever be the same color again

Van Gogh
Experience

Rome

A dense universe of swirling shapes,
disarming landscapes
absolute emotions.

inclusivita-mostra-immersiva

IMMERSIVE PROJECTIONS

realtà virtuale

VIRTUAL REALITY

macro schermi avvolgenti

MACRO SCREENS.
WINDERS


Nothing will ever be the same color again

The Next Museum invites you to the VAN GOGH EXPERIENCE, the internationally beloved multimedia exhibition that enchants the senses by immersing them in the immense work of Vincente Van Gogh.

You will be the living protagonists of the legendary artist's paintings: under your feet the pebbles he painted, between your fingers the dazzling yellow of his thousand sunflowers.
Prepare your senses for awe, for a universe of light and shadow, on the borderline nuances between reality and dream.

Whoever you are, whatever age you are, whatever your story, Van Gogh will know how to get to the core of your emotions. And you, thanks to the Next Museum's technology, can literally reach the center of his inspirations.

Van Gogh forerunner of multisensoriality

An unusual curiosity about Vincent van Gogh's life is his peculiar method of eating.
It is said that Van Gogh was so obsessed with colors, to the point of tasting small amounts of them directly from his palette. A decidedly extravagant behavior, documented in letters written by the artist himself and in the accounts of his contemporaries.

Van Gogh was fascinated by the world of colors and their vividness, so much so that he wanted to
experiment not only through painting, but also through taste. Apparently, he harbored the belief that swallowing traces of pigments could amplify his sensory perception and foster his creativity.

The artist often spread the colors on the palette and, with a quick and curious movement, tasted them with the tip of his tongue. It is said that he preferred mineral-based pigments, such as cobalt for blue or ochre for yellow, which had a finer consistency and a less toxic taste than other chemical-based colors.

This eccentric and singular behavior of Van Gogh surprised the people around him and often made him the subject of oddities and gossip in the art community of the time. However, it seems that for him savoring colors was part of his artistic pursuit and his deep connection with the visual world.

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THE EXHIBITION FROM 1 JUNE WILL BE CLOSED ON MONDAYS AND TUESDAYS

DAYS & OPENING HOURS

Wednesday to Friday 10 am – 18 pm
Saturday 10 am – 20 pm
Domenica 10 am - 18 pm

TICKETS

WEDNESDAY TO FRIDAY

FULL
15,70 € on-line
14,50 € box office

REDUCED
13,70 € on-line
12,50 € box office

SATURDAYS, SUNDAYS AND PUBLIC HOLIDAYS

FULL
17,70 € on-line
16,50 € box office

REDUCED
15,70 € on-line
14,50 € box office

REDUCED FOR GROUPS
(minimum 15 people)

11,70 € on-line
10,50 € box office

REDUCED SCHOOLS
(minimum 15 people)

9,70 € on-line
8,50 € box office

GROUP AND SCHOOL BOOKINGS

Send an email to gruppiescuole@tosc.it or call 06-32810971 (Monday through Friday from 9:30 a.m. to 6:00 p.m.)

OPEN
(open date ticket)

19,70 € on-line
18,50 € box office

FREE

children under the age of four, disabled companions (where required by certificate)

VR EXPERIENCE

3 euro

*LIST OF REDUCTIONS

University students, over 65s, under 12s, disabled, Police, CRAL and Partners


Comunicazione al pubblico

Disappearing walls, art enters the scene

Thanks to Videomapping and multimedia projections, the walls, floors and every structural element of the Next Museum will vanish to become art. In their place are swirls of blue and yellow, starry skies and crows in flight, fleshy flowers and rooms of anomalous perspective.

Virtual Reality and Reconstructions: Van Gogh welcomes you.

In the field of Virtual Reality, thanks to the latest generation Oculus, you will enter the painter's mind, looking through his eyes at familiar places and landscapes.
And what better setting, then, for the selfie of the whole family than the faithful reconstruction of your room?

The location

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The Next Museum's headquarters is located in Rome, in the former Avila cinema, a short walk from Villa Borghese, at Corso d'Italia 37.

The Capitoline venue, in collaboration with the national newspaper "L'Espresso," has for Next Museum a strong connotation of representing the project, involving and raising awareness among institutions on the theme of the marriage of technology and art. The large space is multifunctional, suitable not only for hosting immersive exhibitions, but also conferences and social events.

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